Browsing by Subject "Consumer behavior"
Now showing items 1-20 of 25
-
Analysis and determination of consumer behavior on digital marketing
(Brac University, 2021-06)Technology touches at every stage of our life. Smart devices make our lifestyle dynamic. Digital marketing is a product of technology. Due to digital marketing, we can save time & labor to make our shopping effort. New ... -
Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash
(Brac University, 2022-10)Within the last decade, Mobile Financial Service (MFS) has experienced phenomenal growth in our country Nevertheless, this gigantic growth of the MFS industry in our country. Among so many strategies adopted by the ... -
Consumer behavior of any medical centre focusing on Labaid Medical Centre
(Brac University, 2020-01)The internship report focuses on the work experience I have gathered as an intern in Labaid Medical Centre from the three-month period of my internship. I have mainly incorporated all of my experiences and provided all ... -
Consumer behavioral intention on purchasing Omera LPG
(Brac University, 2019-04)Omera Petroleum Limited is one of leading LPG company of the country. It started its business not very long ago but grabbed the market firmly and is on the leaderboards according to sales data. Among many competitors Omera ... -
Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
(Brac University, 2021-01)Bikroy.Com is known as the biggest online marketplace and the popularity of Bikroy.Com is huge. The main objective of my internship is to know about Bikroy.Com and how does it operate the work , the relationship between ... -
The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
(Brac University, 2022-09)People can go on to an online food delivery platform to select a variety of eateries where they can make their order and get their preferred meal delivered right to their door. This service only recently began in ... -
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
(Brac University, 2023-12)This report explores how digital marketing influences consumer behavior across different cultural markets. The evaluation is done using an online survey, consumer data, and relevant concepts on culture. The quantitative ... -
Customers satisfaction of Daraz Bangladesh
(Brac University, 2023-12)DARAZ Bangladesh is the pioneer of the E-commerce industry in Bangladesh who has brought a new era in the electronic shopping trend. It has set forth new trends for customers and also provided an extensive number of ... -
Daraz and 11.11- How it impacts on consumers purchase behavior
(Brac University, 2021-12)Daraz 11.11 sale provided the consumers an overall best shopping experience which creates a great impact on e-commerce economy. In the Mid 20’s e-commerce platforms started to emerge their market place in Bangladesh ... -
An exploration of online consumer buying behavior in context of Bangladeshi fast moving consumer goods industry
(Brac University, 2024)With the aim to look deeply into the online buying behavior of consumers of the FMCG industry in our country Bangladesh, this report looks deeply into the behavior of consumers through surveys, expert interviews and secondary ... -
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
(Brac University, 2024-05)This report explores the variables that influence people's decisions to buy magazines in Bangladesh, pointing out an area that is often ignored in the age ofdigital media. Using a qualitative methodology, the study conducted ... -
Extensive research of the consumer perspective on Pant/Pull up diapers. a thorough analysis of Square Toiletries Limited
(Brac University, 2021-10)Square Toiletries Limited is one of our country's major FMCG company. It first opened its doors in Bangladesh in 1994. They are generally involved in the consumer good, health, and hygiene. Square Toiletries Limited has ... -
Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01)Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ... -
How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
(Brac University, 2024-01)The goal of this internship report is to look into how digital marketing is helping Radhuni attract more customers and raise brand awareness more than traditional marketing. This report is divided into three chapters. The ... -
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic
(Brac University, 2020-09)The report is mainly focuses on the changes of consumer perception towards ice cream after the strike of COVID- 19. The current pandemic hit all sort of economic and business activities. The ice cream industry is not free ... -
Impacts on consumer behavior through online video advertisement
(Brac University, 2020-09)The growth of the internet in Bangladesh has been on the rise ever since 3G internet was introduced. With the high speed internet, businesses now can reach millions of consumers online. In order to create impact on ... -
The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
(Brac University, 2024-01)This internship document aims to investigate how social media influencer marketing affects consumer behavior, specifically how well it works to raise brand recognition, enhance customer satisfaction, and boost sales in ... -
Loyalty & customer buying behavior during pandemic period
(Brac University, 2022-10-22)Bangladesh is one of the most populous countries in the world with over 165 million people. The country’s population is constantly growing, which means that there is a large potential market for mobile phones and other ... -
Online marketing and it’s impact on the consumer behavior of Upoharbd.com
(BRAC University, 2017-08) -
Pickaboo.com's content management system: an analysis on web usability, SEO, and digital marketing tactics
(Brac University, 2022-06)This report is the outcome of a three-month internship program completed as a partial requirement for the BBA degree at BRAC Business School, BRAC University, Dhaka. This paper was done as part of an internship program ...
