Browsing by Subject "Consumer attitude"
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Correlation between consumer attitude and market opportunities for green products in Bangladesh
(Brac University, 2022-01)The method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in ... -
Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
(Brac University, 2021)The goal of this research is to define how negative information or we can say word of mouth, online review influence consumer attitude and behavioral intentions towards online products. Because of the rapid growth and ... -
Exploring consumer attitude for Maggi seasoning among the low income segment in Dhaka
(BRAC University, 2016-09-05)Nestlé S.A. is the largest food company in the world, ranking 72 on the Fortune Global 500 in 2014. It is a Swiss transnational food and beverage company headquartered in Vevey, Vaud, Switzerland. I was appointed as an ...