Browsing by Subject "Consumer"
Now showing items 1-13 of 13
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Comparative analysis of customer satisfaction between Siemens Elevators and competitors in the market
(BRAC University, 2023-06)The aim of this internship assignment is to compare customer satisfaction level between Siemens Elevators and its market competitors. This analysis was conducted using a combination of primary and secondary research. Surveys ... -
Consumer behavior on bottled mineral water
(BRAC University, 2016-09-15)Water by itself may appear to be an undifferentiated good to many. As water is a necessity just like Oxygen. However, when it comes to packaged and processed bottled mineral water, it creates a demand backed up my monetary ... -
Consumer behaviour analysis using EEG signals for Neuromarketing Application
(Brac University, 2019-12)Neuromarketing is applying neuropsychology in marketing research which studies consumer sensory-motor such as cognitive and affective response to marketing stimuli with the help of modern technologies. It is one of the ... -
Consumer Satisfaction on Biscuit in Bangladesh Market
(BRAC University, 2019-05-08)This report is based on internship activities and works in brand marketing in “Meghna Group of Industries”. During the time period the works performed here is linked with some analysis parts. All the analysis’s help to ... -
Customer service dynamics of Social Islami Bank LTD
(BRAC Univeristy, 2017-04-18)In the modern world, banks play a pivotal role in the field of economic development. It occupies a very important place in any nation’s economy. It is very necessary to understand that no nation can gain success if its ... -
Evaluation of consumer good product through analysis of quality function deployment and quality factors: A study of Horlicks Bangladesh.
(BRAC University, 2018-12-17)Inception of GlaxoSmithKline Bangladesh was in the year of 1949. The present day GlaxoSmithKline is the result of mergers, acquisitions and strategic alliance forged over the years. Therefore GlaxoSmithKline Bangladesh ... -
Exploring consumer approach towards MAGGI consumer premiums in Dhaka Metro
(BRAC Univeristy, 2017-04-27)This report has been presentable based on reflections assembled about the company and via direct contact with the consumers in question. The internship involved a huge myriad of different functions and roles to play, but ... -
Factors affecting consumers buying confectionery products (Chocolate)
(BRAC University, 2019-04-30)Meghna Group of Industries started their business in 1976. They have been running their business for more than 40 years now. Over the years they have gained trust of the consumers through their brands like Fresh, Pure and ... -
The gap between consumer and retailer for GSK’s one of the growing oral healthcare brand “Sensodyne” in Bangladesh
(BRAC University, 2018-07-22)Health awareness has become one of the key variable in driving the consumer demand globally. Similarly, well known multi-national organizations are striving to achieve the consumer validation thorough manufacturing products ... -
How effective the collection procedures of IDLC Finance Limited in terms of consumer financing: a study on consumer financing of IDLC
(BRAC University, 2016-12-21)The report begins with a brief overview of the designated company IDLC Finance Limited. It includes different types of loan business project of IDLC. The purpose of accumulating information about the company is to show the ... -
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
(Brac University, 2022-05)My time as an intern at X- Integrated Marketing Agency is chronicled in this report. I've gained a lot of knowledge about digital marketing and other aspects of marketing during my internship. With the advent of digital ... -
Optimized third-party logistics criteria for fast moving consumer goods sector in Bangladesh
(BRAC University, 2018-08)In the service industry, the most effective manner in conducting sustainable business is by keeping the customer satisfied. In Bangladesh, external factors often cause unprecedented disruptions in the natural flow goods ... -
Sustainable procurement through commencing ecolabels in fast moving consumer goods industry : Bangladesh perspective
(BRAC Univeristy, 2017-03-01)This dissertation was prepared to find weather implementing eco-labels in FMCG industry will be an appropriate step in the context of present consumer market in Bangladesh or not and to recommend ways of increasing the ...
