Browsing by Subject "Communication in marketing."
Now showing items 1-7 of 7
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Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
(Brac University, 2024-04)Banglalink Digital Communications Limited, the third-biggest mobile service in Bangladesh has established itself as the market leader in terms of network speed. Furthermore, for four years continually, Banglalink has been ... -
The communication strategy of social media marketing of Nokia Bangladesh
(Brac University, 2020)Working as a Key Account Executive for WebAble Digital, I gathered lot of experience in Digital Marketing sector. In the client service department, it always creates opportunity to engage with new work. The experience ... -
Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
(BRAC University, 2018)Digital Marketing World includes generally three sorts or locales of Digital Media which are: Blogs, Search Engine Optimization (SEO) or Marketing and Social Media. Among these, Techcrunch is the greatest blog for an ... -
Impact of social media marketing and influencer marketing in today’s age
(BRAC University, 2019-04-30)As we are getting access to more and more advanced technology, we as a nation should progress towards building a much more impactful future. As not only the number of smartphone users is increasing but also due to advanced ... -
Implementation of campaign activations in modern trade and business development team of British American Tobacco Bangladesh
(BRAC University, 2018-12-14)Tobacco is a highly regulated industry with sever restriction on selling and consumption, let alone brand communication. While that is ethically the right way to go forward, it puts the brand teams of tobacco companies ... -
Uses of the IMC tools for boosting the selling process: A study on Concord Entertainment Company Limited.
(Brac University, 2022-06-01)People of Bangladesh suffering from lack of enjoyment in their life, especially in the cities. This is one of the factors that push the idea of making Amusement parks in Bangladesh. It is impossible to think about ... -
Using marketing mix to launch a new bike brand in the market
(BRAC University, 2017-06-14)Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two– and three–wheeler manufacturer. The company is into manufacturing of motorcycles, scooters and three–wheelers. In India, Bajaj Auto ...
