Browsing by Subject "Branding"
Now showing items 1-20 of 29
-
Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
(Brac University, 2019-05) -
Artificial intelligence: Essential to Successful Consumer Acquisition for the Consumer Electronics Goods Industry in Bangladesh. A study on Walton Hi Tech Industries Ltd.
(Brac University, 2021-04)This report has been prepared as per the requirement of completion of internship course, BUS 400, in the Bachelor of Business Administration (BBA) program at BRAC University. After a successful interview, I was nominated ... -
Brand building and management
(Brac University, 2019-04)Trade Venture Limited is one of the most prominent trading companies in Bangladesh. Among top ten (10) trading Companies it has established its brand name at a certain height. It has been representing World class capital ... -
Branding and communication mix of Transcom Beverages Ltd
(Brac University, 2023-01)My time as an intern at Transcom Beverages Ltd (PepsiCo) is expressed in this report. I've gained a lot of knowledge about ATL & Digital marketing and other aspects of marketing and sales during my internship. With the ... -
Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
(Brac University, 2021-01)The report consists of data that I learned at Anwar Group of Industries during my internship period. Anwar Group of industries is one of the biggest conglomerates in Bangladesh. It has invested its efforts and monetary ... -
Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
(BRAC University, 2018-08-09)Thakral Information Systems Private Limited established back in 1997. TISL is pioneer company in IT industry in our country. TISL is experienced in large IT project management and delivered a lot of complex solution to ... -
The branding-marketing & communication mix of Transcom Beverages Limited (PepsiCo Bangladesh): the core branding-marketing campaigns & market leading strategy of Transcom Beverages
(Brac University, 2022-04)This report is an overview of a 12-week long internship experience at Transcom Beverages Ltd. Transcom Beverages Ltd. is one of the largest FMCG Company in Bangladesh. It is the franchisor of PepsiCo in Bangladesh since ... -
A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
(BRAC Univeristy, 2018-04-12)MYSOFT Limited is one of the moving forward particular organization of Bangladesh which gives Secure, Scalable, On-Demand provision framework Furthermore information right results with those trademark from claiming “KNOWLEDGE, ... -
A deep dive into the branding strategies of Daraz Bangladesh Limited
(BRAC University, 2018-11-29)At the end of the first decade and in the beginning of the second decade of 21st century, e-markets started their journey here in Bangladesh. However, a big number of people still fail to understand the exact meaning and ... -
Developing content strategy of Airtel across digital platforms
(BRAC University, 2023-06)One of the primary goals of every brand that runs a competitive business is to stay in the spotlight in the thoughts of customers through new operations and acquiring as large a customer base as possible in order to cope ... -
Digital brand communication transformation in the stock brokerage industry
(Brac University, 2022-09)Here I have tried to showcase my experience at UCB Stock Brokerage Limited and depict how digital branding transferred how marketing used to be done in the Capital Market Industry. Throughout my report, I have tried ... -
Digital marketing campaign analysis of Square Food and Beverage Limited
(Brac University, 2021-10)The internship report focuses on the work experience I have accumulated as an intern in the Marketing Department of SFBL which is a well-known Bangladeshi company. I especially focused around the Digital Marketing campaigns ... -
Digital shift in fashion brands : gradual migration of local fashion brands to digital media for operations and advertisements and how social media engagement helps in building brand loyalty
(BRAC Univeristy, 2017-04-18)Digital Marketing consists of mainly three types or areas of Digital Media which are: Blogs, Search Engine Optimization (SEO) or Marketing and Social Media. In today’s time, the digital space is the medium with the most ... -
The effect of advertising awareness on brand equity in social media
(Brac University, 2020-05)Social media has become a significant platform which has drawn the attention of both the companies and consumers to interact there. It has changed the traditional marketing systems and communication style between brands ... -
Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
(Brac University, 2019-08)This report has been prepared on Employee Branding and its relationship with Employee Retention and Employee Recognition at Robi Axiata Limited, which covers all the non-confidential details about the organizations employee ... -
Evaluation of customer satisfaction in an educational consultancy firm: case of Edroll
(Brac University, 2022-06)In this report, I talk about the internship I did at Edroll. In this report, I've written about the ideas and concepts I've seen and heard about during my internship at this educational consultancy. This report is divided ... -
How branding is changing the landscape of IPDC Finance Limited
(Brac University, 2022-01)IPDC Finance Limited is widely recognized in our country as the fastest growing non-banking financial institution (NBFI). Their journey started from the year 1980, and it’s been 40 years that they are still running ... -
Impact of digital marketing on brand awareness
(BRAC Univeristy, 2016-09-07)Oregano is an establishment that emerged at the modern era of the trendy food business. They focus on delivering authentic European cuisine and thus hold a unique stand point from the rest. Just like any other food business ... -
Impact of social media marketing in BRAC Bank
(Brac University, 2022-10)BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank is guided by its principles, which make it a performance-driven company. Unlike other traditional banks, BRAC Bank did not begin ... -
Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
(Brac University, 2019-04)The world is changing as well as Bangladesh and we are living in an age of technology and marketing. With the increasing population on social media in Bangladesh, consumers are becoming smarter. Their demand is changing ...
