Browsing by Subject "Brand name products--Bangladesh--Management."
Now showing items 1-3 of 3
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
(Brac University, 2019-03-30)In recent times, many brands are operating in Bangladesh, ranging from large Multinational Corporations to Small and Medium Enterprises, and all of these brands try to capture and secure their own portion of the market ... -
The impact of re-branding on the financial aspects of IPDC Finance limited
(2022-04)The establishment of a suitable re-branding strategy for a company is a very crucial and challenging task. The development of the positioning process of a brand requires both significant amount of monetary investment and ... -
Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
(Brac University, 2019-09)Re-branding is the pre-condition to maintain organizational sustainability. It is very challenging to ensure proper re-branding for any exiting organization for which before forming the re-branding strategy, proper knowledge ...