Browsing by Subject "Brand loyalty"
Now showing items 1-8 of 8
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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
(BRAC University, 2023-05)This study aims to examine the marketing strategies utilized by BSRM, a significant steel producer in Bangladesh, and how they affect consumer engagement and brand loyalty. The paper looks at the current marketing tactics ... -
Building brand equity and effectiveness of distribution channel of ACI Pure Salt
(BRAC University, 2023-05)I have been working as an intern in ACI Consumer Brand as a part of my BBA degree. I have completed this report within these three months staring from February to April. This report contains my working experience in the ... -
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
(Brac University, 2023-04)This research examines the consumer behavior towards Bata Shoe Company in Bangladesh by analyzing customer satisfaction, brand loyalty, and buying patterns. The research was conducted through a survey of 219 respondents ... -
Consumer’s brand switching tendency inside telecommunication industry
(Brac University, 2022-09)The telecommunications sector is one of the service sectors, where development is accelerating and, as a result, the economy and job market are improving. Today, the majority of individuals utilize mobile services for ... -
Digital shift in fashion brands : gradual migration of local fashion brands to digital media for operations and advertisements and how social media engagement helps in building brand loyalty
(BRAC Univeristy, 2017-04-18)Digital Marketing consists of mainly three types or areas of Digital Media which are: Blogs, Search Engine Optimization (SEO) or Marketing and Social Media. In today’s time, the digital space is the medium with the most ... -
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
(Brac University, 2023-08)This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to ... -
The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
(BRAC University, 2023-05)Social media platforms have become increasingly important for marketing strategies. Now, companies are able to communicate and engage with potential and actual customers in new and innovative ways with the assistance of ... -
Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
(Brac University, 2021-10)This entire report is a visual representation and outcome of the growth of e-commerce sites in our country along with its impact ,since the competition is very high right now as there are so many e-commerce giants thriving ...
