Browsing by Subject "Brand equity"
Now showing items 1-8 of 8
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Building brand equity and effectiveness of distribution channel of ACI Pure Salt
(BRAC University, 2023-05)I have been working as an intern in ACI Consumer Brand as a part of my BBA degree. I have completed this report within these three months staring from February to April. This report contains my working experience in the ... -
Building brand equity of Khulna Titans through digital marketing
(BRAC University, 2017-01-04)BUS400, otherwise called the Internship course, is a credit course required to finish the Bachelor's Degree at BRAC University. With a specific end goal to finish this course, the understudy needed to take a temporary ... -
The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
(Brac University, 2023-01)This report is written with a purpose to look into the business practices of Nestle Bangladesh Limited with a combination of marketing practices along with the financial position of the organization. -
Corporate Social Responsibility (CSR) influence on brand equity in energy sector: a case on Chevron Bangladesh
(Brac University, 2019-12)Corporate Social responsibility in Bangladesh is quite new comparative to its introduction in the industrial and business world. CSR aims to bridge stakeholders and the local community of the area of operations for an ... -
The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
(Brac University, 2019-03-30)In recent times, many brands are operating in Bangladesh, ranging from large Multinational Corporations to Small and Medium Enterprises, and all of these brands try to capture and secure their own portion of the market ... -
Factors generated via experiential marketing and itseffect on building brand equity
(Brac University, 2019-04-30)Bangladesh is one of the fastest moving economies in the world right now. In this emerging market, FMCG industry enjoys one of the biggest perks as these inelastic fast moving consumer good have become a necessity for these ... -
How social media platforms earn revenues for telecommunication companies - a perspective from X Solutions Limited
(Brac University, 2020-06)I have been preparing this report as part of my internship program which was the requirement of the university to complete my graduation and I included my whole work experience from the Query Management Team (Robi-Airtel ... -
Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
(BRAC University, 2023-05)Sustainability has to be assimilated among the Bangladesh fashion brands and textile industry to achieve brand equity. Aarong is a Bangladeshi retail brand that has successfully merged cultural heritage and modern way of ...
