Browsing by Subject "Behavioral intention"
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The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
(Brac University, 2024-01)This internship document aims to investigate how social media influencer marketing affects consumer behavior, specifically how well it works to raise brand recognition, enhance customer satisfaction, and boost sales in ... -
Information system adoption and usage: validating UTAUT model for Bangladeshi SMES
(BRAC University, 2012)Small and medium enterprises (SME) are an integral part of any country’s economy. Therefore, their existence, operational efficiency and effectiveness must be ensured. Implementation of information system (IS) in business ...
