Browsing by Subject "Bank marketing--Bangladesh."
Now showing items 1-2 of 2
-
The impact of re-branding on the financial aspects of IPDC Finance limited
(2022-04)The establishment of a suitable re-branding strategy for a company is a very crucial and challenging task. The development of the positioning process of a brand requires both significant amount of monetary investment and ... -
Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
(Brac University, 2019-09)Re-branding is the pre-condition to maintain organizational sustainability. It is very challenging to ensure proper re-branding for any exiting organization for which before forming the re-branding strategy, proper knowledge ...