Browsing by Subject "Advertising campaigns."
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An analysis of Anzara Bangladesh Limited's influencer marketing campaigns and their impact on customer engagement
(Brac University, 2023-05)Anzara is a well-known clothing brand that was established in the Bangladeshi city of Banani. The company maintains a strong presence on the regional market and offers clients an extensive selection of fashionable men's ... -
Implementation of campaign activations in modern trade and business development team of British American Tobacco Bangladesh
(BRAC University, 2018-12-14)Tobacco is a highly regulated industry with sever restriction on selling and consumption, let alone brand communication. While that is ethically the right way to go forward, it puts the brand teams of tobacco companies ...