Browsing by Subject "360 Degree communication"

Now showing items 1-1 of 1

Communications division of BRAC Bank Limited: a 360 degree communication mix for card’s campaign can change customer’s mindset about using cards

Ahmed, MinhajUddin (BRAC University, 2014-09-14)

This report represents the working experience on private sector commercial bank operated in Bangladesh named ―BRAC Bank Limited‖ (BBL) as internship report for BBA program. BRAC Bank intends to set standards as the Market ...