Browsing by Author "Yasin, Md. Fahad"
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The planning process for BTL marketing campaigns
Yasin, Md. Fahad (BRAC University, 2016-09-29)Asiatic Experiential Marketing Limited (Asiatic EXP) is the front runner in the BTL marketing industry and being an intern of this reputed company, I was fortunate to see firsthand how a BTL agency develops strategies and ...