Browsing by Author "Uzzaman, A.K.M. Shihab"
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Identify the roles of relationship marketing in account management of Ogilvy & Mather
Uzzaman, A.K.M. Shihab (BRAC University, 2013-09-26)Over the years, brand promotional strategies and advertising techniques have changed radically; mostly to cope with the changes in how consumers view and perceive things and to stand out in the clutter of today’s advertising ...