Browsing by Author "Ullah, G. M. Shafayet"

Now showing items 1-20 of 25

    • ACI Limited: SHWAPNO lifestyle promotional mix 

      Islam, Shahed Ul (BRAC University, 2014-09-20)
      ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. However, SHWAPNO is a business unit of ACI logistics. SHWAPNO is the largest retail company ...

    • Advertising & branding principles practiced by EBL: a case study of EBL priority banking 

      Sikder, Shahdat Hossain (BRAC University, 2017-05-06)
      The main objective behind preparing this report is to know about the branding and advertising principles practised by Eastern bank Limited (EBL) and critically observe ‘Priority Banking’ of EBL as this attractive proposition ...

    • Advertising campaign of Robi Axiata Limited on ghachang flat rate 

      Sarker, Ananya (BRAC University, 2014-09-18)
      Internship is such a program which makes a student experiences the corporate life for the first time. I was assigned as intern in Channel operation department under Market Operation Division. I did my report on Advertising ...

    • Advertising campaign of Robi Axiata Limited on Jamdani industry 

      Hossain, Asadul (BRAC University, 2014-06-15)
      As a part of academic requirement and completion of BBA program, it is needed to complete three month period of Internship program. ROBI Axiata Limited was the organization where internship program was completed. A project ...

    • Advertising philosophies practiced by Airtel Bangladesh Limited 

      Chowdhury, Aakib Sarwer (BRAC University, 2014-09-18)
      The internship report is based on the four month internship experience that I successfully did in the Airtel Bangladesh Limited in m-Commerce Operations from May 6, 2014 to September 5, 2014 as a requirement of my undergraduate ...

    • Advertising practices of United Finance Limited 

      Acharjhya, Anup (BRAC University, 2016)
      The paper looks into the role of financial institutions specially United Finance and its advertising operation in Bangladesh. The paper also focuses on the role of development of the economy here as well. It shows the ...

    • Brand development process of Akij Food and Beverage 

      Amin, Md.Boni (BRAC University, 2017-05-06)
      It was more than fifty years ago, Akij Group emerged into the market. Founder and life time Chairman Late Mr. Sheikh Akij Uddin initiated the business in 1950s with a single product of cigarette naming Akij Biri. This brand ...

    • Brand theories practiced by British American Tobacco Bangladesh 

      Haque, A.K.M. Azimul (BRAC University, 2017-05-06)
      British American Tobacco has been operating worldwide for more than 100 years. Being one of the major concerns of BAT Group, British American Tobacco Bangladesh is carrying the legacy by becoming the market leader in ...

    • Branding practices conducted by Youngbangla 

      Gomes, Randy Godfrey (BRAC University, 2017-01-26)
      This paper reflects the essence of community development and youth facilitation program for nation building, conducted by YoungBangla. As we all know that, we have a big proportion of youth in our country who is seeking ...

    • Business development and branding practices of Agrani DOER Banking 

      Islam, Zahidul (BRAC University, 2016-09-04)
      Bangladesh, the country of immense potentiality is a developing country located in the Southeast-Asia. Every year the size of the economy of this country is growing up with the help of the proper utilization of resources. ...

    • Different types of report in BOQ and implementation challenges 

      Razib, Mohammad Kamrul Hasan (BRAC University, 2014-04-06)
      Advanced Information Management Solutions (BD) Ltd. (AIMS) is an ERP (Enterprise Resource Planning) software provider company in Bangladesh who are providing the DreamApps ERP software. With the expert IT professionals of ...

    • Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh 

      Ullah, G. M. Shafayet; Islam, Md. Rifayat (© 2011 Industrial Engineering Letters, 2011)
      Warranty can be defined as a part of the common law system that states and assures the consumers that a product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the purchase ...

    • Factors affecting consumers preferences on fast food items in Bangladesh 

      Ullah, G. M. Shafayet; Islam, Nazrul (Journal of Applied Business Research (JABR), 2010-08)
      Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among ...

    • Factors influencing consumer service experience in private hospitals: a study from Bangladeshi perspective 

      Ullah, G. M. Shafayet; Islam, Md. Rifayat (© 2011 Interdisciplinary Journal of Contemporary Research in Business (IJCRB), 2011-09)
      Private hospitals and clinics are privately managed organizations in which sick and injured persons are given medical or surgical treatments. A clinic usually provides treatments to non-resident patients, while a ...

    • Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study 

      Ullah, G. M. Shafayet; Prince, Panuel Rozario (© 2012 The IUP Journal of Brand Management, 2012-10-01)
      Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ...

    • Monitoring the consumer promotion of Maggi 

      Ahmed, Rezwan (BRAC University, 2016-09-04)
      Nestle Bangladesh Limited is one of the largest Multinational companies in our country. It has started its operation in Bangladesh in 1994. They are mostly in food, beverage and nutrition business. Under food category MAGGI ...

    • Practice of advertising theories by BRAC Bank SBU: planet credit card 

      Khan, Mobasser Islam (BRAC University, 2014-07-24)
      This is the internship report based on the three month long internship program that I had experienced in the Head Office of BRAC Bank Ltd. from 12 January to 10 April 2014 as a requirement of my BBA program Major in Marketing ...

    • Practice of advertising theories by Standard Chartered Bank (SCB) SBU: visa platinum credit card 

      Hossain, Imran (BRAC University, 2014-07-25)
      In this modern world, banks are playing a key role for the development of an economy. In Bangladesh it is not different in this case. Standard Chartered bank operating their business with the banking activities like ...

    • Practice of advertising theories by Standard Chartered Bank (SCB) SBU: visa signature credit card 

      Hasan, Tawfiq (BRAC University, 2014-07-24)
      In this modern world, banks are playing a vital role for the development of an economy. In Bangladesh it is not different. Standard Chartered bank operating their business with the banking activities like consumer banking, ...

    • Promotional strategy of ACI PURE salt 

      Rahman, Soad (BRAC University, 2014-06-19)
      ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market. The division ...