Browsing by Author "Sultana, Sumnum"
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How strong brand building is leveraged through efficient operation in the market
Sultana, Sumnum (BRAC University, 2010-12-08)Unilever is an Anglo-Dutch company, with a history of grand operation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal ...