Browsing by Author "Solaiman, Kazi Mohammad"

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Market basket analysis for improving the effectiveness of marketing and sales using Apriori, FP Growth and Eclat Algorithm

Khan, Mohammod Akib; Solaiman, Kazi Mohammad; Pritom, Touhid Hossain (BRAC Univeristy, 8/21/2017)

Data mining approach with the help of best frequent pattern extracting algorithm can have a big impact in the field of marketing and sales. Frequent pattern mining is a widely researched field in data mining because of its ...