Browsing by Author "Samdani, Syed Zarif"
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Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh
Samdani, Syed Zarif (Brac University, 2019-12)This research is on the topic “Integration of Supply Chain Management and Marketing Management: A Case Study on FMCG Products under Nestle Bangladesh” which focuses on the effective collaboration process of SCM and ...