Browsing by Author "Roy, Hiroq Dev"

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    • Analysis of the integrated marketing campaign of “Ispahani Zereen" 

      Roy, Hiroq Dev (BRAC University, 2014-09-30)
      There has been a case that M.M. Ispahani Limited has tea brand called “ZAREEN”. Gradually the sales volume was going down and they have tried some marketing plan / tools but did not last for a long time. Therefore, they ...