Browsing by Author "Rakib, Abdullah-R"

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The branding-marketing & communication mix of Transcom Beverages Limited (PepsiCo Bangladesh): the core branding-marketing campaigns & market leading strategy of Transcom Beverages

Rakib, Abdullah-R (Brac University, 2022-04)

This report is an overview of a 12-week long internship experience at Transcom Beverages Ltd. Transcom Beverages Ltd. is one of the largest FMCG Company in Bangladesh. It is the franchisor of PepsiCo in Bangladesh since ...