Browsing by Author "Rahman, Soad"
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Promotional strategy of ACI PURE salt
Rahman, Soad (BRAC University, 2014-06-19)ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market. The division ... -
Research report on Apex fails to become a market leader in Bangladesh
Bhuiyan, Firozar Rahman; Rahman, Soad (BRAC University, 2012-12-30)