Browsing by Author "Prince, Panuel Rozario"
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Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01)Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ...