Browsing by Author "Pranto, Mehbub Hossain"
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Brand awareness and brand perception of ‘Mr. Cookie’
Pranto, Mehbub Hossain (BRAC University, 2018-11)It has become imperative for the companies to establish brand awareness in order to survive in the business world with competitors. ‘Mr. Cookie’ brand started its journey at 1978; as it is an old company it is a challenge ...