Browsing by Author "Neehal, Saber Hossain"
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Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
Neehal, Saber Hossain (Brac University, 2023-08)This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to ...