Browsing by Author "Mahin, Md Rifath Alam"

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The gap between consumer and retailer for GSK’s one of the growing oral healthcare brand “Sensodyne” in Bangladesh

Mahin, Md Rifath Alam (BRAC University, 2018-07-22)

Health awareness has become one of the key variable in driving the consumer demand globally. Similarly, well known multi-national organizations are striving to achieve the consumer validation thorough manufacturing products ...