Browsing by Author "Khan, Tahsan Rahman"
Now showing items 1-20 of 23
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Analysis of the integrated marketing campaign of “Ispahani Zereen"
(BRAC University, 2014-09-30)There has been a case that M.M. Ispahani Limited has tea brand called “ZAREEN”. Gradually the sales volume was going down and they have tried some marketing plan / tools but did not last for a long time. Therefore, they ... -
An analysis of the key products of village development organizations in Chevron's alternative livelihood project : prospects for enterprise development growth
(BRAC University, 2015-04-22)This internship report is based on the Corporate Social Responsibilities of Chevron Bangladesh and how a single project named Alternative Livelihood Project can benefit the local community people where the company operates ... -
Applications of marketing in Dayang Runner’s brand building
(BRAC University, 2014-03-26)Runner Automobiles Ltd (RAL) is a leading motorcycle manufacturing company in Bangladesh with a powerful combination of skills and resources to provide a platform for delivering strong growth in today’s rapidly changing ... -
Berger Paints Bangladesh Limited: flexo and gravure ink market research
(BRAC University, 2015-12-08)Ink market in Bangladesh is growing parallel to the growth of printing and packaging material industries. There is significant demand of various types of industrial ink in Bangladesh, such as Flexo Ink, Gravure, Offset, ... -
The correlation between satisfaction of the value added services and customer loyalty of Banglalink Digital Communication Ltd.
(BRAC University, 2014-09-15)Banglalink is the second largest cellular provider in Bangladesh after Grameenphone. In September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (PVT.) Limited (Sheba). Afterwards it was ... -
Critical analysis of Amra Korbo Joy (AKJ)
(BRAC University, 2015-08-24)Nestlé is world’s largest health, nutrition and wellness company with a mission of “Good Food, Good Life” which actually drives the company to provide consumers with the best tasting and most nutritious food choices in ... -
Current industrial chocolate market of Bangladesh
(BRAC University, 2016-08-02)Chocolate is one of the most popular and widely consumed products in the world, with North American countries devouring the lion's share, followed by Europe. The variety of chocolate products available is seemingly without ... -
Domestic and international trade liberalisation of the indian economy: domestic firms & MNCs response
(International Affairs and Global Strategy, 2014)Over the past two decades trade liberalisation has become an important part of many countries development strategies. Winters L. A. (2004) describes trade liberalisation is the elimination of or reduction in the trade ... -
Factors influencing the customers for not availing illusions from home decor of Berger Paints Bangladesh Ltd.
(BRAC University, 2014-09-24)Berger is one of the oldest names in the world paint industry with a heritage of more than 249 years of paint business. In 1970, Berger Paints Bangladesh Limited (BPBL), erstwhile Jenson & Nicholson, had set up its first ... -
Family businesses that produce counterfeits: what is stopping them from creating their own brand?
(© 2012 The Authors. Published by Elsevier Ltd, 2012)Established brands are prone to attacks by counterfeits, especially in emerging economies where trademark protection laws are loosely enforced. Businesses, usually family owned SMEs, which are engaged in this unscrupulous ... -
Foreign exchange process and service assessment on Mercantile Bank Limited
(BRAC University, 2014-06-29)With the clear mission of providing efficient banking services and to contribute socioeconomic development of the country, Mercantile Bank Ltd emerged as a new commercial bank and inaugurated its operation on 2 June, ... -
General report on employment experience on Pizza Inn Bangladesh
(BRAC University, 2015-12-19)Pizza Inn Bangladesh is one of the popular American Pizza Chain Shop. It is brought by Mohammed Foods and Allieds in Bangladesh. From 2009 they are in Bangladesh. They always try to give the world class authentic pizza to ... -
How Earning Per Share (EPS) affects on share price and firm value
(© 2014 European Journal of Business and Management, 2014)Earnings per Share (EPS) is generally considered most important factor to determine share price and firm value. Literature shows that most of the individual investors take their individual investment decision based on the ... -
How Teach For Bangladesh is affecting University student’s perception on educational realities of Bangladesh
(BRAC University, 2014-05-14)There is a large educational disparity that exists between the quality of education available to the higher and lower socioeconomic class. There are certain factors that perpetuate this disparity and one of those factors ... -
Kaymu Bangladesh as an E-commerce site and the activities of its key account management
(BRAC University, 2015-12-07)This is the era of Internet and E-Commerce. Our lives and livings rely heavily on the internet. In this report I have tried to expose the overall e-commerce industry of Bangladesh and the impact of Key Account Management ... -
Knowledge sharing pattern of Customer Care Officer's of Grameenphone Limited
(BRAC University, 2014-09-15) -
Product delivery module of Kaymu.com.bd
(BRAC University, 2016-03-27)At the 21st Century, with the help of technology, people are getting all the latest facilities. In this paper, I have tried to put my overview of Bangladeshi e-commerce industry, Kaymu Bangladesh and its strategies, model, ... -
Proposed steps in developing HR department within Meghna Life Insurance
(BRAC University, 2014)Meghna Life Insurance (MLI) is one of the private life insurance companies of Bangladesh. It has been on market for more than 18 years. There are two categories of employees working in the company. One group is salary based ... -
The recruitment and selection process of Aarong
(BRAC University, 2016-02-16)The study of this report is the reflection of one of the most popular retail chain organization “Aarong” and the project describes the Recruitment and Selection process for the position of “Sales Associates” along with the ... -
Strategic gains of by-product marketing: a study on selected companies of Bangladesh
(© 2012 International Journal of Research in Commerce and Management, 2012-07-02)Products that are produced during the production process of some other product are commonly known as by-products. In most manufacturing companies one or more by-products are produced along with the primary product. Some ...
