Browsing by Author "Khalid, Labib Ishmam"
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Inside Aarong: marketing activities of an ethical brand
Khalid, Labib Ishmam (BRAC Univeristy, 2018-04-04)Aarong is the leading lifestyle retail chain in Bangladesh and is a 40 year old organization. It is the source of livelihood for about 65,000 artisans spread throughout the country of which some are reached through the ...