Browsing by Author "Gardner, David M."

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    • The strategy pyramid: strategic marketing analysis for developing countries 

      Andaleeb, Syed Saad; Gardner, David M. (© 1990 The Haworth Press, Inc., 1990)
      Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these ...