Browsing by Author "Faysal, Md"

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Exploring the influence of social media engagement on online shopping preferences of youth and young adults: a machine learning approach

Faysal, Md; Ahmed, Abu Zawad; Sohag, Abdul Karim; Maria, Razia Rahman (BRAC University, 2024-10)

The modern-day rise of social media platforms and their influence on customer behavior has been a trending topic. It is important for businesses to understand the connection between young people’s engagement with social ...