Browsing by Author "Fahad, Shafayet Ullah"

Now showing items 1-2 of 2

Our hospitality industry neglects service quality at its peril

Islam, Dr Mohammad Shahidul; Fahad, Shafayet Ullah (The Business Standard, 2023-02-09)
Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Fahad, Shafayet Ullah (BRAC University, 2023-05)

Sustainability has to be assimilated among the Bangladesh fashion brands and textile industry to achieve brand equity. Aarong is a Bangladeshi retail brand that has successfully merged cultural heritage and modern way of ...