Browsing by Author "Dawood, Tahmid"

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Customer perception and factors affecting growth of Daraz Bangladesh Limited

Dawood, Tahmid (Brac University, 2023-08)

With an impressive growth rate of 70%, Bangladesh's e-commerce market has undergone a paradigm shift in recent years. The growth of this industry has been aided by numerous ecommerce service providers. One of the well-known ...
Factor analysis of ad liking and prediction of purchase intent through emotionomics

Toma, Syeda Tanzina Farhin; Bhuiyan, Shahan Jamil; Dawood, Tahmid; Saha, Chandan Kumar (Brac University, 2019-12)

Marketing strategy is being a new challenge in this modern era. Along with the global market, people's choices are also changing so to grab the focus of buyers, organizations are making changes in their marketing policy ...