Browsing by Author "Datta, Dipanjan"
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Exploring MNCs supply chain challenges in the bottom of the pyramid (BoP) market
Datta, Dipanjan (Brac University, 2020-12)The BoP market is one of the biggest emerging markets in the economy that worth potentials more than trillions of dollars. However, the biggest challenge is to tap the potentiality of the market and take advantage of the ...