Browsing by Author "Chowdhury, Azmain Faek"

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A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

Chowdhury, Azmain Faek (BRAC University, 2023-04)

This internship report focuses on SQUARE Pharmaceuticals' strategy for entering the Kenyan market and the influence of culture on their marketing mix. The report consists of three chapters, starting with a description ...