Browsing by Author "Bhuiyan, Rafiur Rahman"
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
(Brac University, 2019-03-30)In recent times, many brands are operating in Bangladesh, ranging from large Multinational Corporations to Small and Medium Enterprises, and all of these brands try to capture and secure their own portion of the market ...
