Browsing by Author "Aziz, Md. Tareque"
Now showing items 1-10 of 10
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Bashundhara cement in B2B sector
(BRAC University, 2014-09-24) -
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ... -
Human resource theories and Banglalink
(BRAC University, 2014-10-25)During my internship in Banglalink “Conversion Project” was assigned to me by my supervisor. This project was mainly about converting temporary employees into permanent. This conversion project problem was many employees ... -
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ... -
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ... -
Relationship quality in Bangladeshi retail industry
(© (2012) IACSIT Press, Singapore, 2012)In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of ... -
Research report on Apex fails to become a market leader in Bangladesh
(BRAC University, 2012-12-30) -
Service gap model of Barakah clinic
(BRAC University, 2014) -
Service marketing of Pubali Bank Ltd.
(BRAC University, 2014-08-09) -
Service marketing of TRAX Technologies Ltd.
(BRAC University, 2014)
