Browsing by Author "Aurko, Abrar Bareque"
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Consumer behaviour analysis using EEG signals for Neuromarketing Application
Amin, Chowdhury Rabith; Hasin, Mirza Farhan; Leon, Tasin Shafi; Aurko, Abrar Bareque (Brac University, 2019-12)Neuromarketing is applying neuropsychology in marketing research which studies consumer sensory-motor such as cognitive and affective response to marketing stimuli with the help of modern technologies. It is one of the ...