Browsing by Author "Arafath, Nafiz Akter"

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Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.

Arafath, Nafiz Akter (Brac University, 2022-02-04)

In this research, I will ask whether consumers purchase instant coffee without receiving any incentives, and if not, how sales promotions influence consumer purchasing behaviour. After conducting a thorough survey, we ...