Browsing by Author "Al Noor, Md. Dayan"
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Factors generated via experiential marketing and itseffect on building brand equity
Al Noor, Md. Dayan (Brac University, 2019-04-30)Bangladesh is one of the fastest moving economies in the world right now. In this emerging market, FMCG industry enjoys one of the biggest perks as these inelastic fast moving consumer good have become a necessity for these ...