Browsing by Subject "Marketing "
Now showing items 81-100 of 155
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Importance of lead generation in sales and marketing
(BRAC University, 2018-12)Lead generation is frequently heard in the online sales and marketing world. Collecting a lead means that one have already skipped the first two steps of the sales cycle which are the dreaded prospecting and cold-calling ... -
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ... -
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
(Brac University, 2021-10-04)I prepared this report while working in Asiatic MindShare Ltd.as an Client Service department intern. I prepared the report by doing a survey and also from my observation while working in this organization. My duty ... -
An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)
(BRAC University, 2023-04)Internet accessibility has facilitated people's transition away from traditional forms of media. Social media played an important role in the transition. A new platform for advertising and communicating with the public has ... -
The influence of store cleanliness and POSM branding on revenue generation: learnings from a project with a major furniture brand
(Brac University, 2022-06)This internship report is written by an ongoing full-time employee of Grumpy Coffee Marketing, holding the position of Executive, Market Research and Campaign Execution, whose main responsibilities entail performing a ... -
Inside Aarong: marketing activities of an ethical brand
(BRAC Univeristy, 2018-04-04)Aarong is the leading lifestyle retail chain in Bangladesh and is a 40 year old organization. It is the source of livelihood for about 65,000 artisans spread throughout the country of which some are reached through the ... -
Insight of the derelict Bangladeshi bond market; situation analysis through bond valuation methodology
(BRAC University, 2023-05)The following report commences with an insight to the overall internship program; tasks, responsibilities, outcomes and challenges faced in the internship tenure. To get the unique and informative viewpoint, recommendations ... -
Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
(BRAC University, 2017-12-17)My Outsourcing Limited is a third party organization providing customer care/call center services for SQUARE Toiletries Limited. Their performance has been observed to be deteriorated as of late and the outcome has not ... -
Internship report on roles of digital marketing communications over conventional marketing: a prospective on Solution Hub Advertising Agency
(Brac University, 2019-04-29)I have completed my internship at Solution Hub (PVT) Limited. I have joined as an intern in the Digital Service Department. In this report I have wrote abourt my experience in Solution Hub, particularly in Campaign management ... -
Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd
(Brac University, 2023-10)CEnCL under the Concord Group has established several facilities as amusement parks and resorts. All of their parks are considered as the most advanced parks in Bangladesh. And these parks are very famous among the mass ... -
J & S Food and Beverage Limited
(BRAC University, 2018-04-05)The aim of my internship report is to basically know how a auto rice mill works in Bangladesh. An orgnizational study was undergone at J & S Food and Beverage Ltd. as a part of the academic programme for a period of three ... -
Kool blue deodorant body spray in terms of marketing actions: a case study of Square Toiletries Limited
(BRAC University, 2017-01-16)SQUARE Toiletries Limited (STL) has started it’s journey in 1988 as a division an ISO 9001 certified company. In 1994 Square Toiletries Limited began its journey as a Private Limited Company. Now STL is the country’s leading ... -
Market acceptance of electronic car in ride sharing industry of Bangladesh
(Brac University, 2019-05)This Internship Report is prepared as a requirement of Bachelor of Business Administration (BBA) program on Department of Business Studies, BRAC University. After completing internship session of three months in operation ... -
Market opportunity of wafer industries in Bangladesh
(Brac University, 2019-05)Meghna group of industry, one of the biggest giant in the market is running 45 companies on its own. Their yearly turnover is USD. 3 billion. With more than 3 thousand business partners they are expanding their business ... -
Market visit in Rangpur for market survey
(Brac University, 2021-10)Bangladesh as a developing country has been growing at a faster especially in the recent times. One of the major role in this growing stage is played by the agricultural sector. There is a tendency that most people ... -
Marketing activities of “A Plus Group Ltd.” and overview of RMG sector of Bangladesh
(Brac University, 2022-10)A plus group is one of the largest industry in Bangladesh. It is one of the leading manufacturer company in the textile industry. This is great opportunity for me to complete my internship from here. They have large ... -
Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department)
(BRAC University, 2018-04-05)SHWAPNO Life is an integrated part of SHWAPNO, also known as ACI Logistics Ltd. ACI is one of the largest conglomerates in Bangladesh having a market shear of 44%. They have 4 major divisions compromising Agribusiness, ... -
Marketing aspects of Rangs Workshop Limited
(BRAC University, 2018-09)As a part of the Internship Program of Bachelors of Business Administration program at East West University, I have been assigned for completing an internship at Rangs Workshop Limited I am appreciative to get such a ... -
Marketing functions of Super Star Group
(Brac University, 2017-05) -
Marketing mix of Dhaka Bank Limited
(Brac University, 2022-09)Dhaka bank restricted began their excursion on 2001 under the organization demonstration of1994 with a massive measure of capital. The development of Dhaka bank in this brief period is huge and one of the significant reasons ...