Browsing by Subject "Marketing "
Now showing items 61-80 of 155
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Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ... -
How BAT Bangladesh's selection of efficient candidates by the HR department ensures a successful marketing team
(Brac University, 2022-01)Very few multinational corporations are as successful as British American Tobacco (BAT Bangladesh). This organization is operating in this area for more than a century. In the year 1910, it was founded in Bangladesh. It ... -
How circular economy can contribute to Competitive advantage in Bangladesh’s ready-made garments industry
(BRAC University, 2022-02) -
How Digital Marketing of X Solutions Ltd. influence online buying for Samsung Bangladesh
(Brac University, 2020-12)This report deals with the factors that relate to online buying of Samsung products and all the digital communication factors that influence a customer towards online buying. In this era of digitalization, a brand needs ... -
How Digital marketing works on pandemic
(Brac University, 2021-01)Analyzen Bangladesh Limited is a well-established one-stop digital agency. Analyzen Bangladesh Limited started its journey as a software development company but years of working in digital platforms turn this company ... -
How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
(Brac University, 2022-09)This report is written with an aim to give an overall idea of the Digital Marketing industry of Bangladesh and how local FMCG’s can get the best out of Digital Marketing. This report shows us the current digital marketing ... -
How media planning helps to get maximum exposure for a brand
(BRAC University, 2018-11)The Research has been done as a piece of BBA program and submitted as a piece of the Internship Program of the researcher. The analyst endeavored to distinguish the best stages of securing the highest GRP. The specialist ... -
How operational things work at BanglaCAT
(Brac University, 2021-02)This project illustrates the internship experience at Bangla Trac Limited- Retail sales division as a course of BBA program of BRAC University. This report describes all the learning, experience and outcomes of the internship ... -
How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
(Brac University, 2022-10)This report is written with the intention to find out the reasons why small businesses are replacing their traditional marketing strategy with digital marketing provided by TEN’s 360. I have done an online survey on ... -
How Social media platform is taking over mainstream marketing channels.
(Brac University, 2021-01)We are X is a fairly new Advert agency which specializes in digital marketing and running out of the box campaigns for big name brands. The topic of my internship report is “How Social media platform is taking over ... -
How X integrated marketing agency is shaping community management through social media
(Brac University, 2021-10)The emergence of marketing has been changed severely and it went to digital production, so here in this internship report will emphasize on the role of community engagement in social media as well as the strategy of digital ... -
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited
(BRAC University, 2017-10-08)Over last decade’s, branding activities through merchandising have changed radically for manufacturing industry like footwear; mostly to cope with the changes in buyer demand specially the super market based buyer like ... -
Igloo: using consumer decision making to stay on the top
(BRAC University, 2018-04-05)This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term ... -
Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
(BRAC University, 2023-05)The knowledge I gained during my four-month internship at Sigma Solutions is the basis for this report. Sigma Solution is a software company that makes software solutions for the organization. The report's readers will ... -
Impact of event marketing in today’s age of integrated marketing communication
(Brac University, 2020-01)Event Marketing has gotten one of the key variable in making impression of Stakeholder over a brand. From multi-nationals to neighborhood organizations, everybody is plunging into the universe of experiential event ... -
Impact of influencer marketing and social media marketing on the Shoe industry
(BRAC University, 2023-04)Bay Emporium Limited was formed in 2006. It is a footwear marketing organization with a vast variety of items for men, women and children. Today Bay Emporium is one of the largest shoe selling enterprises in the nation. ... -
Impact of social media marketing in BRAC Bank
(Brac University, 2022-10)BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank is guided by its principles, which make it a performance-driven company. Unlike other traditional banks, BRAC Bank did not begin ... -
Impact of social media marketing on event factory
(BRAC University, 2018-12-13)While First world countries are shifting to Online Media leaving offline media as an obsolete one, it is high time to take this change into effect in Bangladesh. The rapid growth of Smartphone users and expansion of Fast ... -
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ... -
Importance of data analytics in advertising
(Brac University, 2019-05)The world has experienced fast paced growth due the advancement in technology. The advertising world is no different. Few things have changed rapidly in last few years and advertising are one of them. Advertising, one of ...