Browsing by Subject "Marketing "
Now showing items 41-60 of 155
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Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
(Brac University, 2021-01)The report focuses on my experiences, learning and the people I have met communicated with over the course of full time internship program at Analyzen Bangladesh Ltd. Despite tough regulations, Analyzen being the first ... -
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited
(Brac University, 2023-05)"The paper gives a general summary of an internship in the pharmaceutical sector with a particular emphasis on how Square Pharmaceuticals' promotional activities were perceived by healthcare professionals. The article ... -
DTH service in the context of Bangladeshi market
(BRAC Univeristy, 2016)Beximco Communications Limited has brought out RealVU which is the 1st Direct to Home (DTH) service provider in Bangladesh. It is a process of getting direct signals from satellite. RealVU allows customers to watch digital ... -
Effective digital marketing implementation to reimburse effect of Covid-19 on tourism industry and Opatrip.com
(Brac University, 2021-09)The travel industry period has been famous for quite a while. What's more, computerized promotion in the travel industry has been very fundamental these days. Recently graduated and top chiefs from the conventional ... -
Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
(Brac University, 2020-04)Digital Advertising is a vast term which is not possible to learn with a small period of time. With the help of my supervisor and colleagues I have tried to implement and contribute some of my knowledge while doing the ... -
Effectiveness of influencer marketing on Generation Z of Bangladesh
(BRAC University, 2023)The internship report is a brief synopsis of my 3 month's internship journey with strategic planning team of Grey Advertising Bangladesh. The effectiveness of influencer marketing on Bangladesh's Generation Z is also ... -
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel
(Brac University, 2021-01)Renaissance Dhaka Gulshan Hotel is known as one of the most luxurious hotel in Bangladesh. It is a premium lifestyle brand of the Marriott International Hotel and Resorts. Renaissance Dhaka Gulshan Hotel is situated at ... -
Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
(Brac University, 2019-12)Among all the components of marketing mix, promotion is the most curtail subject. It is a fact that, promotion always costs. Even if it is not the money that costs then it will be either effort, time, brand value or ... -
The effectiveness of the recruitment and selection process of sales personnel (field) at Square Toiletries Limited
(BRAC University, 2017-05-03)This report is all about the identifying the effectiveness of the recruitment and selection process of Square Toiletries Limited in terms of hiring employees for sales (Field). This report is reflecting every pros and cons ... -
An evaluation on business model of Ten's 360 and the impact of Digital Marketing on the restaurant business of Bangladesh
(Brac University, 2021-06)This report is written with an intension to provide a thorough idea of the evaluation on business model of Ten's 360 and the impact of Digital Marketing on the restaurant business of Bangladesh. For this report, I have ... -
Exploring the challenges in the marketing departments of Bangladesh textile industry
(Brac University, 2023-10)Etacol Bangladesh Ltd (Chargeurs PCC) is a multinational manufacturing and service providing company. It is one of the best garment interlining manufacturers and sellers in the world. This report is about the challenges ... -
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
(BRAC University, 2023-05)The research project aimed to explore the factors affecting the purchase decision of customers in online marketing in Bangladesh. A qualitative research approach was adopted, and 12 interviews were conducted with individuals ... -
Facebook ads have a greater hold on digital marketing of Bangladesh: An observational study on Wavemaker Bangladesh
(Brac University, 2021-06)The impact of digital marketing and brand promotion is the subject of my internship report. In this study, I will discuss how a company deals with clients, as well as how social media marketing assists brands in achieving ... -
Factors affecting derby’s brand equity in Kushtia territory
(Brac University, 2019-05)British American Tobacco Bangladesh (BATB) is one of the largest multinational companies of the country and brings about two thirds of the revenue generated by the tobacco industry. Despite operating in a controversial ... -
Factors affecting tobacco consumption in Bangladesh
(Brac University, 2019-05-06)This report is a research paper on “Factors Affecting Tobacco Consumption”. The overall paper deals with the various factors that affect consumption of tobacco products.A sample of 100 respondents have been surveyed to ... -
Factors determining job satisfaction of employees at Daraz Bangladesh Limited
(Brac University, 2023-02)The report was written using the knowledge I gained while working an intern in Human Resources at Daraz Bangladesh Limited. This internship report is divided into three sections, each with sub-chapters addressing different ... -
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.
(Brac University, 2022-02-04)In this research, I will ask whether consumers purchase instant coffee without receiving any incentives, and if not, how sales promotions influence consumer purchasing behaviour. After conducting a thorough survey, we ... -
Forecasting market movement in Dhaka Stock Exchange: LSTM vs. ARIMA
(Brac University, 2019-04)This paper creates and examines the performance of LSTM models against ARIMA models, using Dhaka Stock Exchange data from beginning of 2000 to the beginning of 2019. An algorithm has been designed to simultaneously train ... -
Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry
(Brac University, 2023-01)The internship report contrasts Foodpanda with highlighting the agenda of the role and responsibilities of a marketing student intern in the risk and fraud team at Foodpanda, a leading online food delivery company. As an ... -
Going purely digital for marketing: The case of BJIT Limited
(Brac University, 2022-12)The report explains how BJIT Limited used digital marketing to its advantage during the whole outsourcing process. The purpose of this report is to provide information about the following topics: the current state of ...