Brac University Institutional Repository: Recent submissions
Now showing items 1-20 of 10248
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Establishment of Intl. standard tourism complex at existing Motel Upal compound of BPC at Cox’s Bazar
(Brac University, 2019-07)Tourism and hospitality hold a very significant position in the future development of this country as we are graduating ourselves to the middle-income economy. We have been able to achieve some maturity in some of the ... -
Customer segmented offers of Robi- Drive day & its impact on revenue and cost
(Brac University, 2020-01)The main objective of this report is to understand the impact of the drive day given by Data and Device team of Market Operation Division of Robi Axiata Limited on the revenue and cost. Being the second leading in the ... -
Analysis of the effectiveness of the Induction Training Programme
(Brac University, 2020-01)Induction Training Programme at the British Council Bangladesh is a unique training programme that helps the new joiners to adjust to the new workplace culture. The entire programme is designed in a way that allows new ... -
Effect of liquidity management on the profitability of Agrani Bank Limited and prospects of ABL’s SME products in future
(Brac University, 2020-01)This internship report is prepared for analyzing the effect of liquidity management of the profitability of Agrani Bank Limited and prospects of ABL’s SME products in future. Both primary and secondary data were used in ... -
Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
(Brac University, 2019-12)Among all the components of marketing mix, promotion is the most curtail subject. It is a fact that, promotion always costs. Even if it is not the money that costs then it will be either effort, time, brand value or ... -
Analyzing the consumers’ increasing usage of Internet to make calls through Mobile Apps over Voice (Minutes) in Bangladesh
(Brac University, 2020-01)Internship is the opportunity to experience the practical work environment. The main objective of this report is to evaluate the Consumers increasing usage of Data to make call through mobile apps over Voice (Minutes) ... -
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh
(Brac University, 2019-12)This research is on the topic “Integration of Supply Chain Management and Marketing Management: A Case Study on FMCG Products under Nestle Bangladesh” which focuses on the effective collaboration process of SCM and ... -
Importance of training and development at Telecom companies: The case of Banglalink Digital Communications
(Brac University, 2020-01)Banglalink Digital Communications Ltd. is one of the dynamic and leading companies in Bangladesh. It holds the second largest market share in Bangladesh telecommunication industry. Their organizational values work on ... -
Employees' job satisfaction of Dr. Azmal Hospital
(Brac University, 2020-01)Hospital sector is considered as one of the most fundamental sectors for the basic needs of a country to be able to function. In order to attain progress in health and safety division, there should be a sound hospital ... -
Customer satisfaction and marketing mix of MAGGI 2mn Noodles
(Brac University, 2020)This report mainly discusses about the competition and marketing mix of MAGGI in Bangladeshi market. First the overview of Nestle Bangladesh was given. After that the main brand MAGGI was introduced with its own identity. ... -
Property field sales & after sales operation management system Bikroy.com
(Brac University, 2019)Ecommerce world has been a huge part of our world now. Facebook, twitter, Instagram, Gmail, various apps has been a daily driver to our life right now. As these sites are offering different kinds of products promotions ... -
Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
(Brac University, 2020-01) -
Effectiveness of the recruitment and selection procedures of LafargeHolcim Bangladesh Limited
(Brac University, 2020-01-09)LafargeHolcim Ltd is one of the most leading Cement Companies in the world; it operates and sells its products in around 80 countries of the world, with 2300 Operating Sites and around 80000 Employees. LafargeHolcim also ... -
An assessment on seafood exporting and Its current status of Seamark (BD) Ltd.
(Brac University, 2020-01)The reports main objective to give a proper idea about how the Seamark (BD) Ltd. exports seafood in the foreign country. In the first phase, information regarding the seafood industry has been included. Further company ... -
Impact of event marketing in today’s age of integrated marketing communication
(Brac University, 2020-01)Event Marketing has gotten one of the key variable in making impression of Stakeholder over a brand. From multi-nationals to neighborhood organizations, everybody is plunging into the universe of experiential event ... -
CRISPR/Cas9 system: A versatile gene editing tool in disease prevention and treatment
(Brac University, 2019-10)With the development of genome editing as a promising mechanism for disease prevention and treatment, clustered regularly interspaced short palindromic repeats (CRISPR) is a robust and multiplexed tool that is able to ... -
An investigation of Mobilized Colistin-Resistance (MCR) gene and underlying dissemination mechanism using clinical, poultry and environmental samples in Bangladesh
(Brac University, 2020-01)Colistin, widely considered as the last-resort antibiotic for the treatment against multidrug-resistant (MDR) gram-negative bacteria worldwide, is being used indiscriminately in the poultry, livestock and fishery farms ... -
A study to investigate the correlation of abundance between the spacers and the prophages in bacterial genome
(Brac University, 2019-09)Bacteriophages, the most abundant and diverse entities in the biosphere which are composed of a nucleic acid molecule that is surrounded by a protein structure. These viruses can infect or kill bacteria through lytic and ... -
Assessing the amount of Pseudomonas aeruginosa and the amount of Heavy metals, Lead (Pb) and Chromium (Cr) from household water from different industrial zones of Dhaka Division (Hazaribagh and Savar)
(Brac University, 2019-12)Water is the major natural reservoir of the atmosphere - not so much in volume as in time and contact. Water is the indispensable environment resource for human security, the driven force of engines of sustainable ... -
Employees’ job satisfaction of Lalbag Chemicals & Perfumery Works Ltd.
(Brac University, 2020-01)Consumer goods division is considered as one of the most essential parts for the fundamental needs of a nation to have the option to work. So as to accomplish progress in excellence and wellbeing division, there ought ...
