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    Marketing operations and project management of 4G

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    14104028_BBA.pdf (283.1Kb)
    Date
    2018-03-25
    Publisher
    BRAC Univeristy
    Author
    Bari, Masrur Muntaha
    Metadata
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    URI
    http://hdl.handle.net/10361/9859
    Abstract
    Through this report I have tried to reflect on Marketing Operations and Project Management of 4G which will not only talk about the current hype of 4G launch in the telecom industry of Bangladesh but also an overall view how a MNC deals with such project. I will be sharing knowledge of the objective, principle and purpose of the company as well as its managerial structure. An overview of 4G is and how Robi segmented its market along with its current merger partner Airtel and all the procedures these two companies applied will also be present in the report as well as my other experiences that I got from my fellow colleagues. There were some limitations in creating the report as some data were confidential and restricted access to non-permanent employees. None the less it will provide sufficient data provided by Robi.
    Keywords
    Robi Axiata; Marketing
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Catalogued from PDF version of internship report.
     
    Includes bibliographical references (page 38).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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