Effective brand promotional strategies on the brand value of VISAThing for student
AuthorHoque, Simin Sakiba
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Living in a globalized world with rapid development of technology, today there is a greater movement in individuals throughout the world for studying, wanting to study in the other countries and VISAThing for Student provides professional consultancy and visa lodgeent services for those individuals to reach their destination in a legal and systematic manner. VISAThing for Student is a Premium & Transparent Visa Facilitating Center for Citizens of Bangladesh which offers Document Screening, Consultancy, Application Finalization taking the tension out of the clients’ head and take over all the hassle of their visa application. VISAThing for Student delivers proper information to the students who want to go to abroad for higher education with professionalism. To create brand awareness and brand association with the brand VISAThing for Student basically use different kinds of promotional activities. Among promotional activities their Digital Marketing strategies are most popular in which they are emphasizing most at this moment. As a part of my internship program I have conducted query management through which I was able to connect with customers, Website modifications, and content creation for Business clients and in charge of the promotion of successful events. During my internship period I have gathered extensive knowledge on digital marketing. Through query management I was able to develop customer service relationship as well as strategy and financial management. Depending on my experience and field visit, it is clear that they are in a good brand position. But competitors having a good increasing market in Bangladesh, they should give more emphasis on creating a stronger brand in Bangladesh. For this they have to add more promotional activities which will helps them to increase brand image.