A study of the impact of electronic marketing on consumer’s purchasing behavior

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Date
2016-02
Publisher
BARC University
Author
Nizam, Md. Rashed
Metadata
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URI
http://hdl.handle.net/10361/9786
Keywords
Electronic marketing; Consumer’s purchasing behavior; E-media
 
Description
This dissertation is submitted in partial fulfilment of the requirements for the degree of Masters in Procurement and Supply Management, 2016.
 
Cataloged from PDF version of dissertation.
 
Includes bibliographical references (page 26-28).
Department
BRAC Institute of Governance and Development, BRAC University
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