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    • Dissertation (Masters in Procurement and Supply Management)
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    •   BracU IR
    • Brac Institute of Governance and Development (BIGD)
    • Masters in Procurement and Supply Management (MPSM) Program
    • Dissertation (Masters in Procurement and Supply Management)
    • View Item
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    A study of the impact of electronic marketing on consumer’s purchasing behavior

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    15282003_MPSM.pdf (99.00Kb)
    Date
    2016-02
    Publisher
    BARC University
    Author
    Nizam, Md. Rashed
    Metadata
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    URI
    http://hdl.handle.net/10361/9786
    Keywords
    Electronic marketing; Consumer’s purchasing behavior; E-media
     
    Description
    This dissertation is submitted in partial fulfilment of the requirements for the degree of Masters in Procurement and Supply Management, 2016.
     
    Cataloged from PDF version of dissertation.
     
    Includes bibliographical references (page 26-28).
    Department
    BRAC Institute of Governance and Development, BRAC University
    Collections
    • Dissertation (Masters in Procurement and Supply Management)

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