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Adoption of online social media innovation: Who's inside the spectrum?

Show simple item record Raziuddin, Khan Md Raziuddin Shahriar, Faisal Mohammad 2018-02-13T06:31:57Z 2018-02-13T06:31:57Z 2014-06-30
dc.identifier.citation Raziuddin Taufique, K. M., & Shahriar, F. M. (2014). Adoption of online social media innovation: Who's inside the spectrum? Digital arts and entertainment: Concepts, methodologies, tools, and applications (pp. 543-557)10.4018/978-1-4666-6114-1.ch025 en_US
dc.identifier.isbn 9781466661158
dc.identifier.isbn 1466661143
dc.identifier.isbn 9781466661141
dc.description This book chapter was published in the book named Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications [© 2014, IGI Global.] and the definite version is available at: The Article's website is at: en_US
dc.description.abstract Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM innovations and adoption of innovations by the OSM users. Precise and objective studies to put the OSM users in an adoption spectrum are close to nil, though such studies might carry great significance in this new but exploding field of business and marketing. This study focuses on proposing an 'Adoption Spectrum' for OSM innovations by the users by proliferating Rogers's 'Adoption of Innovation' with the 'Typology of OSM Users'. Absolutely conceptual and qualitative in nature, the study concentrates on assessing the speed and magnitude of adoption of OSM innovations by the users. The proposed spectrum is an alignment between Rogers's work and the OSM user typology. Mentionable limitation of this piece of work may be forwarding the empirical justifications for further study. However, the study may be used as input for managing innovations by the firms that venture through OSM. en_US
dc.language.iso en en_US
dc.publisher © 2014, IGI Global. en_US
dc.subject Adoption of innovations en_US
dc.subject Managing innovation en_US
dc.subject Online social medias en_US
dc.title Adoption of online social media innovation: Who's inside the spectrum? en_US
dc.type Book chapter en_US
dc.description.version Published
dc.contributor.department BRAC Business School, BRAC University

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