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    Synthesis of constructs for modeling consumers' understanding and perception of eco-labels

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    Date
    2014
    Publisher
    © 2014 MDPI AG
    Author
    Taufique, Khan Md Raziuddin
    Siwar, Chamhuri Bin
    Talib, Basri Abdul Abdul
    Sarah, Farah Hasan
    Chamhuri, Norshamliza
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9451
    Citation
    Taufique, K. M. R., Siwar, C., Talib, B., Sarah, F. H., & Chamhuri, N. (2014). Synthesis of constructs for modeling consumers' understanding and perception of eco-labels. Sustainability (Switzerland), 6(4), 2176-2200. 10.3390/su6042176
    Abstract
    The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and sometimes merely as a marketing tool. Questions arise about how well these eco-labels are attended and understood by consumers. However, though mentionable studies are found on various aspects of eco-labels, gaps exist in exploring an inclusive set of parameters for investigating consumer perceptions of eco-labels. This paper aims at preparing a synthesis of all the possible factors to be incorporated for measuring consumer perceptions of eco-labeling of products. For making such synthesis, all major works in the field have been thoroughly reviewed. The paper comes up with a total of 10 parameters that include consumer awareness, consumer knowledge, consumer involvement, consumer trust, design and visibility, credibility of the source, type and level of information, clarity of meaning, persuasiveness, and private benefits. This tentative, yet inclusive, set of parameters is thought to be useful for designing large scale future empirical researches for developing a dependable inclusive set of parameters to test consumer understanding and perceptions of eco-label. A framework is proposed for further empirical research.
    Keywords
    Consumer perception; Eco-labels; Environment-friendly product; Parameters; Sustainable business
     
    Description
    This article was published in the International Journal of Sustainability (Switzerland) [© 2014 by the author.] and the definite version is available at: https://doi.org/10.3390/su6042176 The Article's website is at: http://www.mdpi.com/2071-1050/6/4/2176
    Publisher Link
    http://www.mdpi.com/2071-1050/6/4/2176
    DOI
    https://doi.org/10.3390/su6042176
    Department
    BRAC Business School, BRAC University
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    • Article
    • Faculty Publications

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