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    The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

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    Date
    2017-11
    Publisher
    © 2016 Informa UK Limited, trading as Taylor & Francis Group.
    Author
    Taufique, Khan Md Raziuddin
    Vocino, Andrea
    Polonsky, Michael Jay
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/9450
    Citation
    Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2017). The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market. Journal of Strategic Marketing, 25(7), 511-529. 10.1080/0965254X.2016.1240219
    Abstract
    Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude–behaviour gap. For consumers to make ecologically responsible purchases, they need relevant product environmental information. Therefore, marketers and firms are increasingly integrating more detailed environmental information in their offerings, including eco-labels with externally validated information. This study integrates consumers’ knowledge and trust in eco-labels with their environmental knowledge to determine how these affect pro-environmental consumer behaviour (PECB). The findings suggest environmental and eco-label knowledge is positively associated with attitudes towards the environment, and that positive environmental attitudes and trust in eco-labels affect PECB. This implies that firms, policy-makers and accreditation organisations (i.e. labelling) can educate consumers about eco-labels and the environment to increase PECB. Such strategies will also build consumer knowledge and trust in eco-labels, necessary for facilitating PECB.
    Keywords
    Consumer behaviour; Eco-labels; Knowledge; Marketing communication; Pro-environmental; Trust
     
    Description
    This article was published in the Journal of Strategic Marketing [© 2016 Informa UK Limited, trading as Taylor & Francis Group.] and the definite version is available at: http://doi.org/10.1080/0965254X.2016.1240219. The Article's website is at: http://www.tandfonline.com/doi/full/10.1080/0965254X.2016.1240219
    Publisher Link
    http://www.tandfonline.com/doi/full/10.1080/0965254X.2016.1240219
    DOI
    http://doi.org/10.1080/0965254X.2016.1240219
    Department
    BRAC Business School, BRAC University
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    • Article
    • Faculty Publications

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