Now showing items 1-3 of 3
Adoption of online social media innovation: Who's inside the spectrum?
(© 2014, IGI Global., 2014-06-30)
Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM ...
Synthesis of constructs for modeling consumers' understanding and perception of eco-labels
(© 2014 MDPI AG, 2014)
The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and ...
Modelling consumers' environmental responsibility and understanding of eco-labels: a conceptual framework for empirical research in Malaysia
(© 2014 Inderscience Enterprises Ltd., 2014)
This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand ...