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Synthesis of constructs for modeling consumers' understanding and perception of eco-labels
(© 2014 MDPI AG, 2014)
The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and ...
Modelling consumers' environmental responsibility and understanding of eco-labels: a conceptual framework for empirical research in Malaysia
(© 2014 Inderscience Enterprises Ltd., 2014)
This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand ...